Fear, angst, guilt, anticipation, and so much more can make your belly feel unhappy, unless, of course, you feel butterflies, but even those can make you dizzy. Strange place that belly of ours, full of food, drinks and feelings.
And you know what? I have a gut feeling that most of you experienced all of that and in some cases you even felt like craping your pants. Or even did? Not that it matters. What matters is that these ads for Alka-Seltzer by CLM BBDO Paris taps straight into all of these feelings and does that with beautiful minimalistic illustrations. Illustrations of situations that are exactly the cases where some relief would make you feel so much better.
Created in 2008 these small ads are still brilliant. I love their minimalism, that grey color scheme and that little guy who seems to be always in trouble, weather he is hunting, dealing with the mob, doing magic tricks, taking photos or minding his own business in the prison showers. I can really relate, and Alka-Seltzer should help, more or less.