If you haven’t seen Gary Hustwit’s Design Trilogy yet, you should. Start from Helvetica, move to Objectified and if you still have some time left check out Urbanized. The first two is a must and the third one you will want to see after you saw the first two.
The video above uses just a snippet from Helvetica, the interview with graphic designer Mike Parker talking about the famous typeface, and all the rest is beautiful animation created by design studio 333. Using Helvetica in all its glory, of course.
“The design of Die Neue Haas Grotesk or Helvetica. What it’s all about is the interrelationship of the negative shape, the figure ground relationship, the shapes between characters & within characters so that the counters & the space between characters just hoooooooold the letters. It’s a letter that lives in a powerful matrix of surrounding space. It’s…oh, its brilliant when it’s done well.” - Mike Parker.
Smooth Yeti
