Just imagine for a while that some of the worlds most feared dictators are the members of your community: your next-door neighbor, teacher in your school, your boss, your wife or husband. What would you do then? Would you do anything? Will you let them rule or will you do something about it?
In so many cases we choose not to do the simplest thing. We pretend there is nothing there and we look the other way. In so many cases we forget that one single dictator is worthless in a see of strong and united people. Of course, this social ad campaign is set for schoolchildren and everyone who cares what goes on in the life of pupils. Nonetheless, it is a topic to notice and act upon for all of us.
Commissioned by eurohouse.lt and placiau.lt for a project Opensource:Citizen, it seeks schoolchildren awareness on what how and where they can make their life at school, home and leisure places much better.
Milk advertising agency was chosen to create the campaign that in turn chose Karolis Srautniekas to create the artworks. I wrote about Srautniekas more than a month ago, but funny enough, Dictators caught my attention before I even knew Vilnius-based illustrator was involved. The guy definitely gets the attention he deserves.
Just look at the Dictators: Gaddafi as an old and creepy lady from your school canteen, Jong-il as your hard ass language teacher, and Lukashenko as the crime boss of your block. Good or nothing about the dead? Lets just say that all things start small, good or bad, and incredibly enough, all around you.
Smooth Yeti
